How to choose a keyword

How to choose the right keyword to reach the first position in Google and search engines. How to choose the keyword

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April 15, 2019

To begin with, you must have a proper understanding of the keyword, what is the use of this keyword in the website and how is it used. What is the importance of the keyword? Knowing these things, we will tell you how to choose the keyword.

As you know, search engines are one of the most valuable marketing platforms for websites. Through search engines such as Google, Yahoo, Bing and MSN, users can search for the words they need and see the results. It becomes very important in the first results because users have more access to websites that are closer to the first position and visit them more often. There is a fierce competition between different websites to reach the first page of Google and other search engines. It can be SEO or site optimization , or if we want to mention in detail, internal SEO and external SEO , which are also called SEO site and keyword SEO. It is said to point.

In order for the website to reach the first page of Google, many factors must be followed in order for the website to reach the first page of Google. became Google and reached the first position of Google. But in this article we want to discuss how to choose the keyword.

How to choose keywords on sites

Websites can be designed in different ways, for example, cheap website design , custom website design and professional website design can benefit from training on how to choose keywords.

The way you choose keywords can be directly related to your sales, or vice versa, meaning that you can choose words in such a way that the result will increase your income, or you can choose words that will increase your visits. Items are very effective in choosing the keyword, which we will discuss in full below.

In the first step, you should create an encyclopedia of the important words of your business. For example, in our business, the most important keywords are website design , online store design, digital marketing , and application design .

Other contents of the academy:

The first step is to collect keywords, after that we check the desired keywords in Google and analyze their traffic. As you can see in the analysis results, the more general the keywords are, the traffic of that word is very high and it becomes more difficult to reach the first position in that word. For this reason, it is difficult to reach the first place and those who visit your site have different goals. It means that all the people who enter our site through the keyword of online store design, not all of them intend to buy and some are looking for information. Therefore, in choosing some keywords, the goal is not clear, maybe the goal is to visit the website more, maybe the goal is to receive information and other cases, but you can direct users to the site who enter the website entirely for sales.

You can also use Google to choose the right keyword. For example, after choosing the word you want, such as online store design, go to the bottom of the page and there you will see that Google offers you other words. There are many words in the selection. Sales words are effective because they are words that have been searched a lot by users, and that's why Google suggests you, maybe you're looking for those things too.

Another way to choose a keyword is to use Google Trends. Google Trends helps you research your desired keyword.

You can enter the Google Trends website and enter your desired keywords in it. For example, you want to compare the keywords of website design, website design, and web design, and find out which of the above words the users use most. They are searched. So, first you have to enter Google Trends and enter the above words in it, so that finally a graph of the results of users' searches will be displayed for you. In this way, we can analyze your chosen words and know which words are most searched by users. You can choose that word.

So, if we want to comprehensively and completely review the past content, how to choose the keyword is done first, write the best words of your business on a piece of paper, search each of them in Google and at the end of the page the suggested keywords Check and add your notebook if necessary.