Examining the most important SEO tips in the latest Google 2025 RankBrain algorithm, BERT and Helpful Content Update.
In the latest Google algorithms, especially after the updates of RankBrain, BERT and Helpful Content Update, the most important SEO tips are heavily focused around user experience and content quality.
Together with Itroz, we discuss the key points of SEO based on the latest changes in Google's algorithm:
Google places more importance on content that directly addresses the needs of users.
Content that is written solely to attract search engines and not users will get less points in Google's new algorithms.
Focus on producing high-quality, authentic, and valuable content that will help your users.
Google can now better than ever understand the purpose and intent of users' searches.
For this reason, the content must precisely respond to the user's need, be it informational, transactional, or navigational.
Your site pages should be optimized for different types of search purposes (informational, commercial, transactional, and navigational).
Google indexes sites with a focus on their mobile version, which is why responsive design and a good mobile user experience are essential.
Make sure your site displays correctly on mobile devices and loads quickly.
Page loading speed is one of the most important factors in ranking.
Google uses new indicators such as Core Web Vitals to evaluate user experience on pages, which include metrics such as:
Optimize your site for fast loading speed and smooth user experience.
With the development of Google algorithms such as BERT and RankBrain, the use of long-tail keywords that target natural sentences and phrases of users has become more important.
Use natural and long-tail keywords that help users find answers to their questions quickly.
Internal links are very important to direct users to other pages of the site and strengthen the structure of the site. External links also increase the credibility of your site.
Make sure your internal linking structure is well organized and your external links are valid and relevant.
The overall user experience of the site, including the user interface (UI) and ease of use, is influential in the ranking.
Sites that attract more users and keep them longer have a higher chance of ranking.
Your site should be visually appealing and easy to use for users.
Structured data (Schema Markup) helps Google better understand your site's information and display it more prominently (like Rich Snippets) in search results.
Use structured markup to improve the display of site information in search results.
Click-through rate (CTR) is one of the factors that indicate the interaction of users with search results.
Optimizing titles (Title) and meta descriptions (Meta Descriptions) so that they are more attractive to users can increase the click rate.
Write titles and meta descriptions in such a way that they encourage the user to click and match the content of the page.
Google cares about updated and fresh content. Updating old articles and pages can improve their ranking.
Regularly review and update your content so that its information is always accurate and relevant.
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