How to choose the right keyword to reach the first position in Google and search engines. How to choose the keyword
How to choose the right keyword to reach the first position in Google and search engines. How to choose a keyword What factors does it depend on and how is it done? These are the topics we will examine.
To start, you need to have a proper understanding of the keyword, what function does this keyword have on the website and how is it used. What is the importance of the keyword? Knowing these things, we will tell you how to choose a keyword.
As you know, one of the most valuable marketing platforms for websites is search engines.
Through search engines such as Google, Yahoo, Bing, and MSN, users can search for the words they need and view the results.
It is estimated that about 100 million searches are performed on Google daily in Iran, so the statistics of a site's appearance in the first results are very important.
Because users have more access to websites that are closer to the first position and visit them more often.
The further down the page your website is, the less likely it is to be visited by search engines.
Therefore, there is intense competition between different websites to reach the first page of Google and other search engines. We can refer to SEO or Site optimization or, if we want to refer to it in detail, Internal SEO and External SEO, which are also called Site SEO and Keyword SEO.
In order for a website to reach the first page of Google, many factors must be considered in order for the website to reach the first page of Google. We have explained them in detail in the article On-page SEO and Off-page SEO, and we have told you how to enter Google from start to finish and reach the first position in Google.
But in this article, we want to discuss how to choose keywords.
Websites can be designed in different ways, for example, from cheap site design, custom site design, and professional site design. You can benefit from learning how to choose keywords.
The way you choose keywords can be directly related to your sales or vice versa, meaning you can choose words in a way that will increase your revenue or choose words that will increase your traffic.
All of these factors are very effective in choosing keywords, which we will discuss in detail below.
The first step is to create an encyclopedia of important words for your business. For example, in our business, the keywords website design, online store design, digital marketing, application design are the most important keywords.
The first step is to collect keywords, then we review the desired keywords in Google and analyze their traffic.
As you can see in the analysis results, the more general the keywords are, the higher the traffic for that word and the more difficult it becomes to reach the number one position for that word.
For this reason, it is difficult to reach the first position and those who visit your site have different goals.
This means that not all people who enter our site through the keyword online store design have the intention to buy, and some are looking for information.
Therefore, the goal in choosing some keywords is not clear. Maybe the goal is to get more website visits, maybe the goal is to get information, and so on. But you can direct users to the site who enter the website entirely for sales.
You can also use Google to choose the right keyword. For example, after you select the word you want, such as online store design, go to the bottom of the page and there you will see that Google suggests other words for you.
Keywords are very effective in choosing sales keywords because they are words that are searched a lot by users and that is why Google suggests them to you. Perhaps you are also looking for that content.
Another way to choose a keyword is to use Google Trends.
Google Trends helps you research your target keyword.
You can log into the Google Trends website and enter your desired keywords. For example, if you want to compare the keywords website design, website design, and web design, find out which of the above words users search for the most.
So first you need to enter Google Trends and enter the above words into it, and finally a graph of user search results will be displayed to you. This way, we can analyze our chosen words and choose that word by knowing which word is searched most by users.
So, if we want to review the previous content comprehensively and completely, How to choose keywords is done as follows: First, write down the best keywords for your business on a piece of paper, search for each of them in Google, and at the bottom of the page, review the suggested keywords and add them to your notebook if necessary.
Finally, analyze your chosen words through the Google Trends service to fully understand the keywords users are searching for and ultimately choose words that are searched more by users and are also important words for you. This way, you can choose very effective keywords for your business.
Source » Itroz Academy
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