How to write content for the audience and site optimization 2020

How to write content for the audience and site optimization 2020

If you want to increase the audience of the site, you must write the content more intelligently. We at Iteros will tell you how to produce content to optim

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If you want to increase the audience of the site, you must write the content more intelligently. We at Iteros will tell you how to produce content to optimize the site. In the previous articles , we have taught about content marketing and also the basic principles for content production . But in this article, you will learn how to write content for the audience and site optimization that will be useful for you in 2020.

The biggest challenge faced by bloggers and content marketers is writing optimized content for search engines, which is also attractive to people and can increase website SEO .

And this is what you want to learn in this article:

What is SEO?

Comprehension of writing

What is SEO copyright?

Elements of SEO Article Writing

Writing useful content for people

Keyword research for content creation

Copywriting - Gets people to action

Lets start…

What is SEO?

We all know when you type a search query into a search engine and hit "enter": you get a list of search results that match your search term.

These results pages appear as a result of search engine optimization (SEO). In short, SEO is a method of optimizing (increasing the effectiveness of) your content for search engines, in order to help it rank higher than content from other sites targeting the same search terms.

So step by step, SEO is when:

You research keywords...

Then choose a specific keyword and…

Use that keyword to write content...

Which other people read and share on Twitter, Facebook, their blogs and other social media platforms.

According to Redevolution, Google displays web pages in its search results based on page authority and importance to improve user experience. How does one measure its power and importance?

  • Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece.
  • Google measures the strength according to the number of links to that page and the reliability of these links.

On the Internet, links are like votes, with a slight difference. The winner of the election is determined only by the number of votes, while the rank of your web page does not depend on the amount of incoming links (quantity), but on the quality of those links. You and your marketing team need to understand this.

Quality has become the number one ranking factor on Google, especially since the Google Panda and Penguin updates.

Comprehension of writing

Understanding copywriting is the art and science of creating content that entices the reader/end user to buy a product, subscribe to a list, take a test drive, or take some other action that benefits you.

Bruce Benderger says, writing articles is writing and selling. His definition of writing comprehension will make you smile:

Who drives the user to take action? A copywriter does copywriting. Copywriting is a skilled professional who writes copy for advertising, promotion and customer acquisition. In the marketing world, they are often referred to as "creatives". An SEO writer dedicates this text to online content.

A copywriter is someone who understands people, knows what his audience likes, and chooses words that will appeal to them. The title, words, phrases, sentences and paragraphs used in the content should be persuasive and cause the readers to take a specific action. An SEO writer also understands how Google feels about certain words and phrases, especially long-tail phrases.

If you're a blogger, freelance writer, or online business entrepreneur, you can become a prolific writer while building your creativity and writing skills.

If you want to build a thriving online business and survive in the ever-changing world of SEO, it's your job to create useful content that's interesting, compelling, and optimized for search engines—and you need to do it consistently. . It's part of the user experience that gets fresh new content on demand.

Comprehension of writing

What is SEO copyright?

SEO copywriting has evolved since Google started releasing its updates.

If you want to create highly useful content that will rank well in Google and at the same time get a paying customer or client to your online business, you need to think about the components of Google's ranking algorithm.

SEO copywriting means creating useful, compelling and valuable content that targets specific keywords so that other people will happily promote it on social media platforms. This increases the power and importance of your content and improves its ranking on Google for the selected keywords. So, when you highly recommend something, Google sees it as relevant and you get more SEO content results.

SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.

What is SEO copyright?

Step #1: Elements of SEO Article Writing

Some valuable content elements, such as visual appeal and timeliness, are signs of grace writing.

Implementing SEO best practices consistently throughout your content will naturally push your content into the top 10 of Google and increase your traffic.

However, there are elements that will always allow you to rank very high in Google and also increase your conversion rates. Before implementing SEO copywriting elements, remember that there are things that must come before on-page optimization.

Here are 6 important SEO copywriting elements:

1- Site speed

40% of people will abandon a web page if it takes more than 3 seconds to fully load.

47% of end users expect a web page to load in two seconds or less.

Site speed has been a ranking factor since 2010 and is good for users as well. If your load time is more than 2 seconds, which is the standard load time for sites, then you need to take steps to improve it.

This is because if your content is useful and interesting, but your page takes a long time to fully load, your visitors will leave because their attention span is short. They leave because of a bad user experience.

2- Title

Your content may be valuable, but if your title is mediocre, your click-through rate will be low. Don't waste valuable SEO copy.

On average, five times more people read the headline than read the text. In the words of David Ogilvy, when you write your headline, you've spent eighty cents on your dollar.

Impression Marketing noted that many bloggers and SEOs spend 55% of their time on content marketing: creating content, monitoring social signals and consumer reaction, tracking analytics, etc.

In SEO copywriting, your headline should grab people's attention, then entice them to click quickly and read more.

As you learn to become a better writer, pay attention to what leads first. Like the title.

When you're in the top 10 of Google, if your headline is clickable and catchy, it doesn't matter if you rank #1 or #4, you'll still attract organic traffic to your site. As a general rule, a successful SEO copywriter creates the headline before moving into the body of their article or blog post.

Note: Headlines that convey a specific message or idea work best with searchers. According to Conversion XL, headlines with numbers always win, so include a number in the headline if it makes sense.

Several reference content sites use numbers in their titles. Three out of five post titles use numbers in Lifehack. Sites like Inc, BusinessWeek, Mashable and Upwww all understand the psychology behind the numbers.

The psychology behind the numbers

Titles that have numbers in them tend to be shared more on Facebook and Twitter. For example, the second most popular post on HubSpot is a number headline with over 10,000 tweets to date. Generate Article Ideas: If you're stuck and don't know what to write about, you can use Inbound Now's tool to generate blog post/article ideas before hiring that SEO writer.

There are many sources for writing valuable and tangible headlines. To illustrate, let's write some fresh headlines in three popular industries: small business, fitness, and relationships.

Small business titles that can be clicked and optimized:

  • 7 small business trends that affect your sales
  • How to start a small business that customers love
  • Small Business Funding: How to Raise $20,000 in 60 Days

SEO and user-friendly fitness titles:

  • 10 Workout Secrets for Working Women
  • The best way to lose 10 pounds after pregnancy
  • Personal Trainer Kits: Become a Certified Personal Trainer

Optimized "relationship" titles and recipient:

  • 3 funny ways to get your ex boyfriend back
  • How to renew your love life with your spouse
  • What does it take to have a fairytale wedding?

Analyzing Search Engine Results: Let's say we search for "save money" on Google. You can see that most of the search results are SEO friendly (and keyword targeted), but some headlines are not attractive in themselves. Adding a long tail might help those with specific questions.

New and experienced SEO copywriters recommend downloading Yoast SEO as a WordPress plugin to help optimize your SEO copy. After learning SEO writing, you can write content that both ranks high in Google's result pages and generates clicks from customers or clients.

3- Content

Content itself is an essential element in SEO text writing. The main reason people search on Google and other search engines is because they are looking for useful content. Search engines also feed on new SEO content, which is why you need to constantly update your site.

In 6 months Marcus Sheridan grew his swimming pool company from less than 10,000 to 80,000 monthly visitors and he increased his organic traffic by blogging 2-3 times a week.

Everything changed when Marcus started targeting long-tail keywords in his blog posts. "Within a few hours of writing an article with key keywords, we were showing up on the first page of Google," he said.

If you want to write the best content that ranks well in Google, you need to target keyword phrases. Avoid keyword stuffing or over-optimization. Ideally, include the keyword in your title, but make sure it reads consistently to your readers.

Google Panda 4.1 Update 4.1 is designed to penalize "thin" or shallow content, while keeping malicious content from ranking high on Google. A typical article or blog post should be at least 1000 words. But, it is not long, because several detailed articles are still struggling to rank and maintain their position on the Google results pages.

Before writing your SEO content, it is essential to understand your reader. Then focus on a specific issue the reader is struggling with. Dare you solve that problem with your content—that's another goal of combining SEO and copywriting.

Every article you write needs a convincing introduction. The introduction is the section immediately after the title (and if you include your title in your content) below the title. Your introduction should include at least one of your target keyword phrases, preferably a long-tail keyword.

However, it's important to understand that SEO writing is about more than targeting and placing keywords. The best practice right now is to write content that is keyword-targeted. You will learn about it later...

4- Meta description

Before you write your content and again, before you publish it, use meta descriptions to guide search engines. Meta descriptions help search engines and searchers understand what the topic is and why your keywords and targeted phrases appear in the content. This is where SEO firms make their money, simply because they understand this.

MOZ noted that a meta description is an HTML attribute that provides a brief description to search engines of the content of your page. This tag is enclosed by the <head> </head> tag in your web page. Here is the sample code:

Meta description

Google uses meta descriptions on your page when people search for keywords related to your page. This version of the snippet is what determines whether you get clicked or not, no matter how high you rank in search results. In two articles, the effect of metatags in SEO and SEO in HTML, we have fully addressed this issue.

5- Frequency of keywords

Keyword frequency means how many times your selected keywords appear on a web page.

For example, if your target keyword is "best hotels in London", how many times does this exact keyword appear in your 300, 500 or 1000+ words? In contrast, keyword density is the ratio of "best hotels in London" to other words on the same page.

Keyword frequency and density are no longer as effective as they used to be before Google started making frequent updates, but they are still important parts of SEO content. Avoid on-page optimization mistakes such as keyword stuffing, keyword overstuffing, and header tag stuffing.

However, keyword density still affects organic rankings to some extent. According to Brian Dean, keyword density/frequency is one of the 200 ranking factors, which means you should still consider it. But, don't ride.

6- page links

Links are the building blocks of your web page. One of the 10 things Google gets right is "There's always more information out there."

Page links tell Google that you are connected and social and have useful content that people can find elsewhere. This content can be your own or it can be from another author or site.

Linking to other sites and pages shows that you value what others are creating. Google rewards you for aligning with its mission: organizing the world's information and making it universally accessible. A good marketing team strongly recommends the right link.

Using the above methods, you can write suitable content for your audience and increase your site's SEO.

Source » Itroz Academy


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