Internet Marketing Success in Online Business What is Internet Marketing What is Social Media, Online Advertising and
Guarantee success in online business with Internet Marketing. Internet marketing is easy to talk about, but it is complicated to do.
In this article, we want to review the important topics of internet marketing and analyze the factors of success in online business.
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Internet marketing is a set of marketing strategies in online business.
Just as traditional marketing includes its own methods, this marketing also has its own methods.
Before you start, keep in mind that the foundation of online business is website design, don't neglect it.
Good website design has a significant impact on internet marketing because the foundation of all internet marketing methods requires having a suitable platform for complete and targeted introduction.
Now, what characteristics a good website should have is a very important point that we will address in the future.
Now, assuming you are using a good website with all the features, continue reading.
When I was searching the internet for the word Internet marketing, I unfortunately came across some famous websites that incorrectly introduced Internet marketing, so I wanted to provide a correct introduction to this type of marketing to my audience.
The methods of introducing anything (products, services) through various online methods are called internet marketing.
The definition of Internet marketing is different from other types of internet businesses such as B2B and B2C businesses.
So don't make a mistake.
Just as in traditional markets, people used marketing methods to sell or introduce services and products, on the Internet, people also use Internet marketing methods to achieve success, growth, and greater sales.
Now that you are familiar with the meaning of internet marketing, it is better to look at internet marketing methods.
It is better to know that there are many methods of internet marketing and their introduction can be boring, but to better understand the whole topic, today we have created a graphic tree of internet marketing and will explain each branch of it.
As you can see, this article has also been published on the itroz Telegram channel, and you can see our content by subscribing to the itroz Telegram channel.
Social media is one of the giants of online commerce because it has a lot of power and has a significant impact on online commerce.
Through social media, you can interact more with your audience and introduce your products and services more powerfully.
Web-based applications that allow companies and organizations to create and share content, images, and videos with their audiences.
Today, with the expansion of the Internet, the widespread use and development of smartphone and tablet technologies, the field has become more and more open for social media. According to statistics, the importance of social media among mass media is increasing, and internet marketing is of great importance. It is predicted that it will continue to grow in the coming years.
Since the future of technology lies in the Internet of Things and similar technologies, a bright future can be predicted for social media.
Social media consists of various types, which we discussed in detail in the article on social media, but in this article I will examine a characteristic of it.
Forums
Forums or discussion boards have been and are one of the oldest platforms for creating and exchanging communication between individuals and companies.
Even over the years, the credibility of the forums has not diminished and they have many followers.
In the context of our work, we can cite two well-known forums as examples.
The Iranian Web Hosting Forum is one of the oldest information exchange forums in the field of websites, and the other is the security and hacking forum.
Forums are also called discussion boards and forums, but all names have the same function.
1. Forums that are the main site: When you enter the website of these forums, you enter the forum at the beginning of the login, such as the Iranian web hosting site.
2. Forums that are part of the site: These forums are placed in a part of the site and by clicking on them you enter that part.
As mentioned, the function of forums is to allow the creation and exchange of content, images, videos, links, etc., and it requires organization in structure.
Therefore, the basic structure of forums consists of groups with related topics.
For example, on the Iranian web hosting site, as it has been stated, this forum is active in the field of web and hosting, so groups have been created on this topic. Each of these groups includes subgroups, which are also called forum rooms.
Each of these rooms covers a specific topic and is managed by one or more administrators.
For example: Training Group » Hosting Training Room » Topics related to the room
To use the features of the forums, users must first register.
After registering, they are provided with a profile so that they can later manage the topics created.
After joining, users can go to their desired room and register the desired topic so they can exchange ideas with other members.
Some advantages of the forum
Being active in forums brings you closer to success in online business.
Blogs are not only another of the oldest internet services, but they are also effective and very popular in online commerce.
A blog provides the user with a dedicated space to expand the work to their own taste.
Advantages of a blog:
There are factors that contribute to the popularity of blogs among Internet users.
Blogging services are so popular that blogging has become a well-known and lucrative profession for many years.
Blogger is one of the first blogs in the world that is still very popular.
This service was created by Google, which makes it easy for it to lose its popularity.
Blogger has developed since the first day of its operation and provides good services for bloggers.
Blogging is also particularly popular in Iran, and many blogging services operate in this field. One of the oldest and most popular blogging services is Blogfa, and in recent years, the change of servers for this service has been very newsworthy.
If you are interested in creating a blog, see the list of the most popular Persian blogs.
To use blog services, simply find the best and most popular Persian blogs that we have introduced, log in to their website, create an account, then start producing content, etc.
You can start your own specialized blog to develop your online business.
Blogs are also useful for internet marketing, and some people earn money by creating blogs and posting content.
Microblogging are blogs for publishing instant content on social networks.
Of course, these services are now a subset of social networks, but they are actually microblogging.
Membership in microblogging is free, but users can only create 140 characters of content.
Twitter is one of the most popular microblogging platforms, and its popularity is due to the ease of use and tools available for sending tweets.
Most published content is not sent via Twitter but rather via intermediary tools.
For you, Wiki may be associated with Wikipedia, and this is not a misconception, but Wikipedia is one of the most famous Wiki websites.
But what is a wiki? Wikis are websites for publishing and editing content, but the content is created and edited by users.
Wiki-like examples such as Wikia, WikiHow, and Wikinews are other examples of sites that operate based on the wiki model.
If you are interested in publishing audio and video files, using podcasts or vodcasts is a good option.
Podcasts are Internet websites for publishing audio and video files on the Internet.
Like personal video recorders (PVRs), e-casts are part of a shift in media consumption patterns that allows users to view and listen to audio and video content whenever they see fit.
In the past, users could publish their audio and video files on the Internet, but one of the advantages of podcasts is the ability to share and follow files via RSS.
Content communities are like social networks, such as Twitter and other social networks. This service is similar to other social networks, but it provides users with special features.
The site filckr in the field of images and YouTube in the field of videos are examples of content community services.
Yahoo's Filckr website is a photo sharing website, with the difference that you can edit your images on this service. Google's YouTube service is also a video sharing website with online editing capabilities.
This editing format distinguishes websites and makes them part of content communities.
Publishing videos on social media brings you closer to online business success.
Note that audiences will gain a better understanding of your business by viewing the image.
Social networks are the best option for sharing content due to their popularity.
Social networks have experienced remarkable growth in recent years, and their popularity is increasing daily.
Social networks are expanding. We introduce them in different categories.
Content production social networks: These are social networks where you can share content, videos, and images, but the focus of these social networks is on content.
Facebook, MySpace, and Twitter are some of these social networks for content production.
Persian social networks include Facename and Club.
Video Production Social Networks: These social networks focus on video production and related features.
The most famous video sharing service is YouTube and its Iranian counterpart is Aparat.
Social networks for producing images: These social networks focus on producing images, and one of the most famous of them is Flickr.
Unfortunately, there is no representative Iranian social network in this regard, but recently an Iranian social network focusing on the production of created images was created called Lenzor.
Social Networks Apps: Social networks today are divided into two general categories.
Desktop social networks and mobile social networks, app or mobile social networks are a new form of social networks designed specifically for use on mobile.
If you have a smartphone, you can install these applications on your phone.
The most famous social networking applications include Telegram and Instagram.
The use of mobile applications plays an important role in the success of online business.
Public relations are effective in any business.
An old structure in organizations and companies that they have been familiar with for a long time.
Just as traditional public relations was effective in organizations and companies, it is also very important in online business.
Unfortunately, some people overlook the importance of public relations in online business, but itroz advises you to implement the right approach in the long term. Internet marketing public relations has a great impact on online business.
As you know, an organization benefits from customers, suppliers, employees, investors, regulatory and government bodies, distribution network, NGOs, etc.
The marketing department focuses on creating and maintaining profitable relationships with customers. The public relations department must establish and maintain this profitable relationship with all stakeholders of the organization, including the customer.
In traditional public relations, the PR and marketing departments were not closely related due to their different tasks, but in Internet public relations, these two departments have become very close together, and it is better for companies to examine and improve this structure for success in online business.
The most important point and main difference between traditional and online public relations is the integration of these two parts, which can have a great impact on Internet marketing.
Public relations in online commerce is responsible for thinking about and preparing the necessary infrastructure to utilize the potential of online commerce.
With the necessary measures, this sector can have a good interaction in implementing new online business methods.
Having a strategic plan is one of the most fundamental things in online public relations.
To succeed in online business, change the public relations structure of your organization or company and have an organized and strategic plan developed by consultants and experts.
Another factor in the success of online business is online advertising.
There are many ways to advertise on the Internet today.
When we review some articles on online advertising, some believe that advertising is not a cost and that it should be advertised under various headings, but we do not agree with this.
Spending without a goal is like wasting money, spending without any results or with an undesirable result, so we recommend that you advertise with a goal.
Be sure to allocate a portion of your income to advertising.
But you will get the best results in advertising when your advertising infrastructure is ready.
This is a very important issue and we will definitely talk about it in future articles.
As in traditional business, there are different advertising methods such as advertising in mass media, outdoor advertising, etc.
There is a similar way in online advertising, but you can advertise using internet methods.
We will explain online advertising below, but we recommend that you do your advertising on the Internet with research and advice.
Affiliate marketing is known as marketing, but it acts like a double-edged sword, which is why it is also seen in the advertising category.
Affiliate marketing is one of the most effective methods of online advertising.
If you want to explore all aspects of the affiliate system, read the article Affiliate Marketing System.
The affiliate system has four main players: product, network, publisher, and customer.
The affiliate system introduces your products to publishers, and publishers refer customers to you and receive their commission.
You can use the affiliate system directly on your site or use websites that provide affiliate systems.
The Affiliate marketing system is an efficient system and provides various ways to make money through the site.
However, this system is not used in the first layers of advertising and is considered a support in online advertising, but it ensures the sustainability and growth of your organization.
Success in online advertising does not happen overnight.
Pay-per-click advertising is another form of advertising that focuses directly on the audience.
Unlike the affiliate system, click-based advertising exists in the first layer of advertising and directly directs audiences to the goal.
Today, PPC advertising is available and implemented on a large scale.
One of the advantages of this advertising is that it pays for each click and you do not pay for displaying the ad.
It is very unusual and we will look into it further.
Websites that serve click advertising have two main players: 1. Advertisers and 2. Advertisers.
Advertisers: are people who enter the service to promote their business or products.
Advertisers: These are people who have active internet websites and want to earn money from this system.
So the first category, which includes advertisers, after joining the click-through advertising system and selecting the desired campaign, request to display their ad by paying a fee. Advertisers are people approved by the advertising system and have active websites in specific or general fields.
Depending on the grouping, your ad will be displayed on these websites.
Your account is not charged when your audience sees your ad. Your account is charged when they click on the ad and are redirected to the desired page.
Targeted and general advertising in PPC advertising is an advertisement that, based on the topic of your activity, is displayed on sites related to your business and increases the percentage of visitors to the site.
One of the most famous click advertising websites in the world is AdChoices, but fortunately, similar examples in our country can be mentioned, such as Saba Special, ANetwork, and ClickYab.
One of the oldest methods of advertising on the Internet, many businesses still use this type of advertising.
In the article "Online Advertising", we have discussed all aspects of advertising, and in this article we will limit ourselves to a general overview. If you want to have complete information about advertising, please read the article "Online Advertising".
By registering on advertising websites, you log into your profile and from there you can place your ad.
Inserting an ad includes the title and content of the ad, selecting a group, contact information, and...
After completing all the details, your ad will be posted on the site.
Advertising on advertising sites is free and paid.
Paid ads certainly have better feedback compared to free ads.
Through email marketing, you can send thousands of targeted emails daily.
Email marketing is an effective way to introduce online commerce and internet marketing services.
There are two general ways to send mass emails.
1 Through email sending services 2 Through email sending servers
Before you send a mass email, consider a few things.
At what scale will the email be sent? What groups will your contacts include? What will be the subject and body of your mass email? These are some things to consider before sending a mass email.
Sending mass emails through the first method is very simple but costly.
It's simple because you use an email service provider to send bulk emails, and the service provider's site provides you with all the features and charges you for them.
You can join these websites, select your desired group, and start sending bulk emails.
But the second method requires the necessary expertise and study of email marketing.
From the past to the present, Email marketing has been a popular form of advertising, but do you know why? In marketing through mass email, the percentage of your advertisement being seen by responsible people, especially senior managers of organizations and companies, is higher than other forms of advertising.
In most companies, the manager has access to and reviews info emails, and he or she reviews these emails.
Now, with a little care and creativity, you can be seen by the most decision-making member of the company.
Appropriate headlines and text play a large role in the success of email marketing.
After that, using an up-to-date email database is another effective factor because if you don't use an up-to-date database and the email database is from ten years ago, it will greatly reduce the percentage of active emails.
But up-to-date databases have active emails.
In the future, we will teach you how to get updated emails yourself if you wish.
Directories are the father of internet advertising because they are the primary form of advertising in online commerce and must be respected.
Internet directories act like search engines.
Directories have been influential in our lives since before the Internet, and they are influential today in the form of the Internet.
Internet directories have categorized listings and you can register your business in the relevant category.
By registering your business in directories, it can be searched both in the directory itself and in search engines.
Directories, like search engines, are an effective method of online business Internet marketing and help your business become more visible, but they have a big difference from search engines.
All registration and grouping steps in internet directories are created by people and are more accurate, but in search engines, the registration steps are done by robots and the error rate is high. Be sure to improve it through search engine optimization or SEO.
To register a link in Internet directories, you need to register and enter the necessary information. There are several ways to register a link in directories.
Free link registration in the directory, paid link registration and link exchange
Free link registration in the directory: Some directories only have free registration and paid registration, but the main difference between these two methods is being searched in the directory and the lack of quality of the nofollow link.
Your link will be registered on the site, but it cannot benefit from the site's ranking quality.
Registering a link in a directory for a fee: By paying a fee, your link will be displayed with the quality of the site's rank, and this will have an impact on improving your site's rank.
Link exchange in directories: Some directories are interested in link exchange and inserting a link on this site is done when you insert the link of the directory site on your site.
Finding highly ranked Internet directories that will improve the quality of your site is difficult, so we decided to publish a list of these high-ranking directories for you.
This list contains over 500 high-ranking directories.
Click to view and register links in directories for free.
If you want to be seen in search engines, hurry up, otherwise you will have to spend a lot and constantly.
Today, most users pursue their needs through search engines, which has made search engines more important than ever.
As the number of search engine users increases, its importance increases, and as the number of websites increases, it becomes more difficult to be seen in search engines.
Ten years ago, if you wanted to start an online business, after some time of online activity and posting content related to your business, you could be seen on the first page of search engines, but today you can only be seen in search engines using the following methods.
The importance of search engines has led to the creation of these methods.
But before that, it's better to examine the structure of search engines like Google.
When you search for something on Google, you will be presented with a page where content related to the search can be viewed.
Content in the middle of the page and sometimes content and links at the top and side of the page.
But these two observations are completely different, and we will discuss each of them below.
SEO is a method of optimizing a site for search engines that includes coding and programming techniques and methods that better present a website to search engine robots.
As mentioned in the directories section, one of the major differences between directories and search engines was in creation and editing by users and bots.
As you know, search engines are managed by robots, and these robots are responsible for indexing and collecting information. Therefore, if the structure of the site does not match the understanding of the robots, unfortunately the site will not achieve good results in search engines.
Search engine robots do not know the meaning of words and use specific commands to categorize and collect content.
On the other hand, all website owners want to be seen in search engines because it is an excellent platform for advertising and increasing sales, so all sites are trying to get to the first page of Google.
Any website that has better SEO will be placed in the initial results of these searches.
Another advantage of SEO is its low cost compared to PPC.
In SEO, you spend a lot of money once and you get on the first page and stay on the first page for a long time.
Your longevity depends on the traffic to that page and other websites. The more active other sites are, the sooner they will be replaced.
One of the disadvantages of SEO is that it is time-consuming.
Getting to the first page of Google takes time and it doesn't happen overnight, but if you want to get to the first page of Google overnight, you can use the PPC method, which we will explore below.
If you want to be seen on the first page of Google with a one-time fee, be sure to pay attention to SEO.
The content you see above or next to search engines is PPC, but what is PPC? PPC is a method of advertising on the first page and sometimes even on page 3 of Google.
PPC stands for pay per click, meaning you pay per click.
In the PPC method, it doesn't matter whether your site is on the first page of search engines or not, but for a fee, you can get to the first page of the search engine overnight.
As mentioned, PPC means pay per click, so you are not charged when users search for the desired keyword and see your ad, but rather when a user clicks on your ad, the fee is deducted from your account.
If you want to learn more about search engines and advertising methods, read the article on the impact of search engines on increasing traffic.
If you have registered a domain, you know that when you enter the site address into search engines, you do not see any results and the site is not visible.
The reason is that the site address is not registered in search engines.
In order for search engines to show your website, it must register its address in the search engine.
Today, we have provided you with a free link to register your site address in search engines so that you can register your site link there yourself.
Click to submit your site address to search engines.
Source » Itroz Blog
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