Website Optimization or On-Page SEO
If you want to rank for keywords in Google’s search engine, your website or online store structure must comply with Google’s standards. Website optimization makes your site’s performance understandable and clear for Google.
Details & Pricing
Keyword SEO or Off-Page SEO
Ranking first in Google search results for your business keywords increases sales and revenue, attracts targeted visitors who convert into customers, builds user trust, and ultimately enhances the overall quality of your brand.
Details & Pricing
What is SEO?
SEO, which stands for Search Engine Optimization (SEO), is the process of improving a website's visibility in search engines.
It refers to a set of methods and techniques aimed at increasing a website's presence on search engines like Google.
In other words, this process helps pages of a site achieve higher rankings in user search results.
For example, if someone is looking to buy a mobile phone and your online store has relevant and optimized content, the chance of appearing on Google's first page is much higher.
Website optimization includes following Google's standards across different areas, such as page structure, proper use of keywords, loading speed, user experience, internal linking, and content quality.
Following these practices allows your site to earn higher scores from search engines and gradually achieve better rankings over time.
However, to reach the top rank and secure your position, keyword optimization (Keyword SEO) is required so that your site appears at the top for that specific search term.
Some people use non-organic methods, such as buying ads or creating unnatural links, to quickly gain higher positions, which can harm the site's credibility and even lead to penalties from Google.
In contrast, focusing on organic SEO leads to sustainable growth and user trust, as it involves producing valuable content, creating a good user experience, and obtaining natural authoritative links.
Benefits of organic SEO include increased user retention, reduced advertising costs, and improved site credibility, gradually turning your site into a trusted source in its field.
Difference Between Website SEO and Google Ads
One of the main differences between website SEO and Google Ads lies in how rankings are achieved in search results.
With Google Ads, your site appears by directly paying for each click or impression, and once the ad stops, the presence on the first page also stops.
This method is suitable for quickly attracting users and increasing immediate traffic, but the results are not permanent and require ongoing investment.
Additionally, Google Ads allows precise targeting based on geographic location, interests, and online behavior, which is useful for short-term campaigns and product promotion.
In contrast, activities aimed at improving the natural ranking of site pages in search results have a long-term effect and increase user trust.
This approach gradually increases the site's authority and creates sustainable organic traffic.
In this case, the site can remain in top Google positions without paying directly for each visit, attracting more users over time.
In other words, paid ads provide speed and immediate targeting, while natural optimization is a long-term, sustainable investment for business growth.
Frequently Asked Questions
Yes, but you need a proper strategy to choose keywords. Competition for some keywords is higher and requires more resources.
Yes, following Google's standards, including page structure, proper use of keywords, loading speed, user experience, internal linking, and content quality, helps achieve higher scores from search engines and better rankings. However, to secure a position for a specific keyword, keyword optimization is required.
Key factors include content quality, user experience, correct use of keywords, internal and external links, and site security. Observing these factors increases trust from both Google and users.
Keywords are the terms users search for, and your site appears for them. Appropriate keywords should be relevant to the site's topic and have sufficient search volume. Choosing the right keywords depends on your SEO knowledge and understanding of your audience.
Available tools for analyzing and reviewing low-traffic keywords are useful and effective. How you use the tools and your SEO knowledge determines success.
Yes, common mistakes like keyword stuffing, unnatural link building, copying content, or hiding text can lead to Google penalties. Following standards and focusing on user experience prevents site damage.
Technical SEO includes code optimization, site speed, and mobile-friendliness. Content SEO involves producing valuable content and proper keyword usage, while link building is acquiring authoritative links from other websites to increase site credibility. These three areas complement each other.
SEO costs vary depending on competition level, number of pages, and site goals. Small or low-competition sites can handle SEO with training and available tools, but large or competitive sites may need a specialist or agency to achieve optimal results.