What is public relations in internet marketing? Stay with us by checking public relations in internet marketing
The age of the Internet and the virtual world has affected businesses and introduced new methods. One of the methods that has had a significant impact on the structure of companies is public relations in Internet marketing.
Previously, organizations used a title called public relations, but in the virtual world, the definitions of the two are different.
An organization benefits from customers, suppliers, employees, investors, regulatory and government bodies, distribution network, NGOs, etc.
The marketing department focuses on creating and maintaining profitable relationships with customers. The public relations department must establish and maintain this profitable relationship with all stakeholders of the organization, including the customer.
Public Relations In traditional business, marketing and public relations were separate units within the organization that did not have much overlap or commonality.
In other words, the two islands were far apart. But this distance is decreasing day by day in cyberspace and with the spread of social networks, and they are almost becoming one.
Their common point can be called content.
Public relations in Internet marketing has completely changed the way public relations is conducted in organizations, and the Internet is the main factor in this change.
Before the widespread use of the Internet, newspapers played a large role in advertising, public relations, and marketing, but with the spread of the Internet, the Internet became a major competitor for them and is becoming more important day by day.
As mentioned, with the generalization of the Internet and people's acceptance of its use, this industry became a growing industry.
In recent years, it has grown further with the production of smartphones and tablets, while statistics show that social media has grown more than traditional media in the last decade, and experts predict further growth in the coming years.
In recent decades, television was considered the most powerful advertising medium, and its strength was the presence of television in homes and the widespread visibility of advertising. However, as you can see today, this advertising and information are closer to us and always with us.
The audience can access up-to-date information via their mobile phone.
Follow them through social media and have access to a huge level of information in an instant.
What makes public relations important in internet marketing?
Easy access to information, receiving up-to-date information at any time and place, the growing trend of web-based technologies, and the interest of audiences in using internet-based technologies. Today, in the world of internet marketing, internet marketing and public relations are not two separate sectors like the traditional method, and they operate almost in the same direction.
The content is the common point between the two, but the activities of each are different.
Strategic Public Relations Plan: In the past, strategic plans were planned separately for organizational stakeholders, but activities on the Internet and websites have brought these plans closer together and integrated.
Today, your website is visible to all stakeholders of the organization, and the programs offered should cover all spectrums.
The most key strategy is to use content in line with the goals and plans that have been made.
The organization focuses its goals on producing content that can cover its range of stakeholders.
Strategic content production can include producing articles and press releases.
Articles Articles are produced in various forms.
And to produce educational content, pay attention to the following:
The articles produced must be in line with the organization's activities. The articles produced can be published in the form of articles, images, and videos. Press materials. Producing press content in line with the organization's activities.
Source » Itroz Blog
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