In the present era, targeted and smart advertising and marketing reduce costs and attract the right customers but how?
Public thinking is that expensive advertising always has a big impact, because it covers a wide range or is considered a better solution than low-cost advertising.
But it’s not always like that. Let’s examine this subject in this article.
I am Ashkan Mostofi, a consultant and executor of digital marketing, and I will accompany you in this article.
Today, with the expansion of the internet and social networks, advertising and marketing methods have completely changed, and modern methods have replaced traditional ones.
Previously, the best advertisements were outdoor ads and TV ads, but today you can see that ads on video platforms have a greater impact than traditional television advertising.
The rest of advertising and marketing concepts have also changed accordingly, and many diverse methods have emerged today.
In the present era, which is the era of artificial intelligence, advertising and marketing are again witnessing new and diverse methods.
Although these concepts started not too long ago, they have brought major changes, as if these events have been happening for decades — but in reality, the topics discussed are from the last two decades.
Maybe by now you’ve realized how much the digital era and artificial intelligence have influenced advertising and digital marketing.
There are many examples to better understand this, but let’s get to the main point.
In a world full of advertising and digital marketing methods, what should we do?
Which methods should we choose? Which methods are effective for us?
If you belong to Generation X, you might not be very inclined — but the reality is, as Bill Gates, founder of Microsoft, said: if business owners don’t benefit from online methods, their business will be forgotten.
Of course, he said this more than 10 years ago, when it wasn’t tangible for many people.
But today, social media has become so close to us that if you look around, everyone is spending more time on their smartphones than on anything else.
This creates a very powerful potential: a celebrity can create an account on Instagram and gain millions of followers in just 24 hours, or an ordinary person’s post, once noticed, can go viral and be viewed millions of times across the internet without spending a single dollar.
So this system has the ability to put our business in the spotlight too — but how?
Back to the article: do you still think expensive advertising is the best?
Well, so far we’ve only talked about social networks, but the internet isn’t limited to social media. There are many other powerful platforms, such as search engines or even AI chats. All of these are incredibly strong platforms that connect you directly to your target audience. And this is very important: they connect you to your target audience.
Maybe even the most targeted audience.
Now let’s see why the most targeted audience.
In most methods, when you produce advertising content, no matter how much you filter it, it will still be shown to the general public.
Let me give you an example of an expensive ad: for example, banner ad campaigns, which are considered both effective and costly advertising.
The reason I use this example is that this type of ad is one of the favorites of big companies and, despite being expensive, is effective.
When you run a banner campaign, the ad is shown on websites relevant to your topic. But does every person visiting that website and seeing your ad intend to buy at that moment?
The answer: if your product is cheap and general, the chance of an impulsive order is higher.
But if your product is specialized, even though it’s shown on a specialized site, the chance of an impulsive purchase decreases.
And this is an important point: does the person seeing your ad on that website really intend to buy at that exact moment?
We gave an example where businesses receive good traffic through such campaigns. Now, if we introduce a method that costs less but brings even more traffic, we’ve answered the question of this article.
We showed an example with good results for businesses, but how much is the cost of this return?
I don’t intend to mention exact amounts here, but the monthly costs are incredibly high.
Still, businesses, considering the incoming traffic, prefer to choose this method among available ones.
Of course, there are other methods that, with similar costs, also perform very well — but discussing them is beyond the scope of this article.
So let’s answer the question: simply spending on expensive advertising in digital marketing is not the best!
Let me give you a simple example — nothing complex, since in this article we don’t want to dive into complicated strategies.
We want to state and explain this matter in a general way.
Now imagine you could, with just one-tenth of the cost of advertising campaigns, attract a target audience that actually sought you out.
They come to your website looking for the services they need.
All the visitors who enter your site could potentially become buyers — depending on your website’s structure.
That means more than 90% of the traffic you receive has the potential to purchase from you.
Unlike other methods, where you always need to pay huge costs, here the more you continue, the more traffic you get, while the cost decreases.
Isn’t that amazing?
One of the advantages of this method is boosting brand credibility and professional branding.
This method is long-lasting, and unlike expensive ads, it doesn’t rely only on massive spending.
What could be better? This method is called Off-Page SEO, and it includes all these benefits.
Of course, it’s not a brand-new method, but in this article, our goal is simply to change people’s perspective on advertising and marketing costs.
It doesn’t mean expensive methods are useless — rather, taking a professional approach to advertising and digital marketing can both deliver results and reduce costs.
The exact role of an advertising and digital marketing consultant is to reduce costs while providing modern, effective solutions for businesses.
Managing business expenses can create extraordinary opportunities and even save a business at times.
SEO isn’t exactly new in the world of digital marketing. Today, newer methods have emerged that are more effective, creative, and powerful in turning users into targeted audiences and customers.
Understanding, experience, and using diverse advertising and digital marketing methods tailored to a business model are among the specialties of the Itroz digital agency.
If you want to transform your business, get consultation with our experts right now.
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