In this article, we want to check the CTR in Google's 2020 algorithm and explain the methods of increasing CTR.
In this article, we want to check the CTR in Google's 2020 algorithm and explain the methods of increasing CTR. Complete presentation of the latest CTR topics in Google's 2020 algorithm together with the Iteros digital agency . CTR stands for Click Through Rank, which means increase in click rate. That is, what methods should be applied on the site to increase the click rate. Now, understanding this issue, we continue the article.
Earlier this year, we surveyed more than five hundred people between the ages of 25 and 60 to find out what audiences are looking for in search results and how many of the results provided reflect those goals. In this post, we're going to discuss what our research has shown about SERP rankings and their impact on CTR, then we'll share some tips for improving CTR. Before we get started, here are the search results based on CTR.
1st place - 43.3%
2nd place - 37.36%
3rd place -28.89%
4th place - 19.38%
5th position - 10.9%
6th place - 10.3%
7th place - 5.27%
8th place - 4.12%
9th place - 4.12%
10th place - 3.1%
Although it's clear that a higher rank means more clicks, searchers don't just care about what appears in the first position. It seems that most of the traffic is placed in these first three or four results. Participants confirmed that they usually looked at more than three search results before deciding to click. Participants confirmed that they usually looked at more than three search results before deciding to click.
Despite the push towards image- and video-based search, 55% of test participants prefer to see text-based content in search results.
Description description
Meta descriptions are often considered as a consequence for behavior. However, it turns out that people absolutely care about them. 62.9% of our participants said that descriptions had the most influence on their decision to click on a result.
We also found that despite improved targeting options and the introduction of new ad formats, people still aren't excited about the ads they're seeing. More than 85% reported that they would prefer to click on organic results, and more than 66% said that they would use the search engine less if Google increased the number of ads served in search results. This means that focusing on organic ranking results is better in the long run than focusing on running ads on Google. It's also worth noting that nearly 62% of respondents to the questions said they had "no idea" why Google was showing them certain ads. Addresses privacy and communication concerns.
More ads don't necessarily mean more clicks, and brands need to think more about their ad choices and paid costs.
Brand awareness is somewhat important, but not necessarily the most important factor when visiting a site. Our findings showed that 55% of respondents said they would only click on a familiar brand in search results, while 44.9% said they clicked whether they knew the brand or not. With this in mind, it is important if a reputable brand is present in the results viewed on the first page, it is more important than the results that people are looking for.
We'll look at some of the factors that help researchers determine which results to click on. Now, we'll go over some ways to rank higher by meeting your audience's needs.
We asked respondents to use the example question "how to fix a kitchen sink," then asked them to rate specific elements about the search experience. The top things they care about are:
48.9% of respondents stated that it is very important that the result "quickly answers the question."
40.9% said page speed is very important.
40.3% reported that "very complete answers" are very important.
Website performance has a significant impact on conversion rates, making page speed an important factor in search results. According to Google, slow speed (on desktop and mobile) can reduce click-through rates. These criteria help Google's algorithm to evaluate whether visiting that page is a good experience or news or can hurt the chances of appearing on the first page. Your goal in presenting the content should be the most comprehensive answer to the questions. You should also avoid repeating and using unnecessary words. Ask yourself if everything in the article should be there. If the answer is no, decide whether you should remove it, cover it in another article, or move it to the FAQ section at the bottom of the page.
Just over 26% of respondents said FAQs were important, while 25% said they were very important. If you have addressed several related questions on a topic, displaying them in the content will help users find the answer to their question more easily. From an SEO perspective , using FAQs can help you highlight relevant questions and answers, which can help you rank higher in the SERPs.
If you're targeting a question like, for example, "How to fix a kitchen sink," you might want to use a "how to" layout, which lets you create step-by-step instructions. Here's an example used on the Google Developers site that provides searchers with information about the project scope, materials needed, and a preview of the steps taken.
30.9% said that images are very important to their browsing experience, and this makes sense. Content background images help users understand what you are describing. Images may improve your Google search click-through rate by drawing more attention to your page. In this example below, you can see how much an image can draw a viewer to your site - especially on mobile where fewer results appear on a page.
While images have become a staple in posts, videos haven't quite caught on to "formatting best practices." According to our findings, 24.2% of respondents said it was important to them that search results include video, while another 24.2% said video was very important. Finally, if you want to explain something to your audience, providing this information for better explanation and understanding can help a lot.
About 30% of our respondents stated that source content is very important to them. Adding a date to your content is a simple way to show credibility that the information on the page is valid. 25.5% of participants said that date results are important, while another 23.6% said that date is very important. Of course dates are an important element for news articles, but they are also important for industries/topics where things change rapidly. For example, if you look at digital marketing, for example, with the change of Google's algorithm, the methods can change overnight, and if your article is related to the SEO guide and was produced in 2015, but if you do not include the date in the article, you can get bad feedback. receive from users and will face you with problems.
Since Google is improving its detection to recognize related words, content producers should implement these fine points in creating organic content. For example, adding question words like "how," "what," or "why" shows what content searchers are looking for. On the other hand, words like "buy" or "order" show that the searcher intends to buy. While this information isn't exactly new, it's worth noting that you should pay close attention to the nuances of your target search terms.
In this year's Google CTR review, we found that some things never change. There is still a strong correlation between ranking position and CTR, but audiences are looking at results that are not in the top position.
Source » Itroz Academy
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