In this article, we want to check the CTR in Google's 2020 algorithm and explain the methods of increasing CTR.
In this article, we will examine CTR in Google's 2020 algorithm and explain ways to increase CTR.
A complete presentation of the latest CTR topics in Google's 2020 algorithm with digital agency Itroz.
CTR stands for Click Through Rank, meaning increased click-through rate.
That is, what solutions can we apply to the site to increase the click rate? Now, with this understanding, let's continue the article.
Earlier this year, we surveyed over five hundred people between the ages of 25 and 60 to understand what audiences are looking for in search results and how many of the results provided reflect those intentions.
In this post, we're going to discuss what our research showed about SERP rankings and their impact on CTR, then share some tips for improving CTR.
Before we get started, here you see search results based on CTR.
1st place – 43.3%
2nd place – 37.36%
3rd place –28.89%
4th place – 19.38%
5th place –10.9%
6th place – 10.3%
7th place – 5.27%
8th place – 4.12%
9th place – 4.12%
10th place – 3.1%
While it's clear that a higher rank gets more clicks, searchers don't just care about what appears in the first position.
It seems like most traffic falls into these first three or four results.
Participants confirmed that they typically look at more than three search results before deciding to click.
Participants confirmed that they typically look at more than three search results before deciding to click.
Despite the push for image and video-based search, 55% of test participants prefer to see text-based content in search results.
Description
Meta descriptions are often considered a consequence of behavior.
However, it turns out that people absolutely do care. 62.9% of our participants said that descriptions had the greatest impact on their decision to click on a result.
We also found that people are still not excited about the ads they see, despite improved targeting options and the introduction of new ad formats.
More than 85% reported that they prefer to click on organic results, and more than 66% said they would use the search engine less if Google increased the number of ads served in search results.
This means that focusing on organic results rankings is better in the long run than focusing on running ads on Google.
It's also worth noting that nearly 62% of respondents to the questions said they had "no idea" why Google was showing them certain ads.
This points to: privacy and connectivity concerns.
More ads don't necessarily mean more clicks, and brands need to think more about their ad choices and paid spend.
Brand awareness is important to some extent, but it is not necessarily the most important factor when visiting a site.
Our findings showed that 55% of respondents say they only click on a familiar brand in search results, while 44.9% say they clicked whether they recognized the brand or not.
With this in mind, it is important to note that if a reputable brand is present in the first page results, it is more important than the results that people are looking for.
We'll look at some of the factors that help searchers determine which results to click on. Now, we'll look at some ways to rank higher by meeting the needs of your audience.
We asked respondents to use the example question “How to fix a kitchen sink,” then asked them to rate specific elements of the search experience. The top things they care about are:
48.9% of respondents stated that it was very important that the result "quickly answered the question."
40.9% said page speed is very important.
40.3% reported that “very complete answers” were very important.
Website performance has a significant impact on conversion rates, making page speed an important factor in search results.
According to Google, slow speeds (on desktop and mobile) can reduce click-through rates.
These metrics help Google's algorithm assess whether visiting that page is a good experience, bad news, or could hurt your chances of appearing on the first page.
Your goal in presenting the content should be to provide the most comprehensive answers to the questions.
You should also avoid repetition and using unnecessary words.
Ask yourself if everything in the article should be there. If the answer is no, decide if you should remove it, cover it in another article, or move it to the FAQ section at the bottom of the page.
Just over 26% of respondents said FAQs were important, while 25% said they were very important.
If you have addressed several related questions about a topic, displaying them in the content helps users find the answer to their question more easily.
From an SEO perspective, using FAQs can help you highlight relevant questions and answers, which can help you rank higher in SERPs.
If you're targeting a question like "How to fix a kitchen sink," you might want to use the "How to" layout, which allows you to create step-by-step instructions.
Here is an example used on the Google Developers site that provides searchers with information about the scope of the project, materials needed, and a preview of the steps taken.
30.9% said that images are very important to their search experience, and that makes sense. Content background images help users understand what you’re describing.
Images may improve your Google search click-through rate by drawing more attention to your page.
In this example below, you can see how much an image can draw a viewer to your site – especially on mobile where fewer results appear on a page.
While images have become an essential part of posts, videos haven't quite made it into "formatting best practices."
According to our findings, 24.
2 percent of respondents said it was important for them that search results include video, while 24.
Another 2 percent said video was very important.
Ultimately, if you want to explain something to your audience, providing this information can help a lot for better explanation and understanding.
About 30% of our respondents stated that content that has a source of information is very important to them.
Adding dates to your content is a simple way to show credibility that the information on the page is valid.
25.5 percent of participants said that the results of the date were important, while another 23.6 percent said that the date was very important.
Of course, history is an important element for news articles, but it's also important for industries/topics where things change quickly.
For example, if you look at digital marketing, for example, with a change in Google's algorithm, methods can change overnight. If your article is about SEO guides and was produced in 2015, but you don't include the date in the article, you could receive bad feedback from users and face problems.
As Google improves its recognition of related words, content creators should implement these subtleties into their organic content creation.
For example, adding question words like “how,” “what,” or “why” shows what content searchers are looking for.
On the other hand, words like “buy” or “order” indicate that the searcher intends to make a purchase.
While this information isn't exactly new, it's worth noting that you should pay close attention to the subtleties in your target search terms.
In this year's Google CTR review, we found that some things never change.
There is still a strong correlation between ranking position and CTR, but audiences are looking at results that are not in the top positions.
Source » Itroz Academy
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