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What is Guerrilla Marketing?

What is Guerrilla Marketing?

Guerrilla marketing is a set of methods that are used to advertise and sell products and services without spending large 

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Guerrilla marketing is a set of methods that are used to advertise and sell products and services without spending large amounts of money on advertising and using creative and innovative methods.

What is Guerrilla Marketing?

This method attracts the attention of the audience by using creative, unusual and interesting advertisements, instead of using the usual methods of advertising such as television advertisements, newspapers and magazines. This method helps with purposefulness and creativity to attract customers and create a market for products and services.

Guerrilla marketing advantages over other marketing models

Guerrilla marketing is one of the new marketing models that is used in some communities.

The advantages of guerrilla marketing compared to other marketing models are:

 Lower cost: Guerrilla marketing, due to having a network of users and activists, costs less than television, radio and print ads.

Trust and connection with the customer: Guerrilla marketing, because it is done through social networks, has more trust and connection with customers.

Access to a new market: Guerrilla marketing helps those operating in a new market to reach new customers due to its wide networks and more active players.

Increase sales: By using guerrilla marketing, we can increase sales and create regular buyers due to greater customer trust.

Increasing brand recognition: By using guerrilla marketing, brand recognition can be increased and through communication with customers, due to their positive feedback and satisfaction, the level of brand recognition can be increased.

Some examples of guerrilla marketing

What is Guerrilla Marketing?

What is Guerrilla Marketing?

What is Guerrilla Marketing?

What is Guerrilla Marketing?

Guerrilla marketing implementation methods

Advertising on social networks: With advertising on social networks such as Facebook, Instagram and Twitter, you can easily attract your audience and increase your sales.

Advertising in online environments: By advertising on various sites, including news sites, you can reach new audiences and try to sell yourself.

Using different advertising tools: Use tools like Google AdWords, advertising banners and other advertising tools to reach your audience.

Using discount code and marketing festivals: By offering discount code and marketing festivals, you can encourage your audience to buy from you and increase your sales.

Provide better after-sales service: By providing better after-sales service to customers, you can increase their trust in you and thus increase your sales.

Some examples of successful brands in guerrilla marketing

  1. Coca Cola
  2. McDonald's
  3. Nike
  4. Prolex
  5. Starbucks
  6. Google
  7. Amazon
  8. Facebook
  9. Apple
  10. Samsung

Source » Itroz Academy

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