Public relations in internet marketing

What is public relations in internet marketing? Stay with us by checking public relations in internet marketing

56 Visit

April 14, 2017

Review of traditional public relations

An organization benefits from customers, suppliers, employees, investors, statutory and government bodies, distribution network, NGOs, etc. The focus of the marketing unit is on creating and maintaining a profitable relationship with customers, the public relations unit must establish and maintain this profitable relationship with all the stakeholders of the organization, of which the customer is one of them. Public relations in traditional business, marketing and public relations were separate units in the organization that did not have many overlaps and commonalities. In other words, the two islands were far from each other. But this distance is decreasing day by day in virtual space and with the spread of social networks and they are almost becoming one. Their common point can be called content.

Examining Public Relations in Internet Marketing

Public relations in Internet marketing has completely changed the method of public relations in organizations, the Internet is the main factor in this change. Before the general use of the Internet media, newspapers had a large share in advertising, public relations, marketing, but with the spread of the Internet, the Internet became a big competitor for them and is becoming more important day by day.

The importance of public relations in internet marketing

As mentioned, with the popularization of the Internet and people's acceptance of using it, this industry became a growing industry. In recent years, it has grown more with the production of smartphones and tablets, while statistics show that in the last decade, social media has grown more compared to traditional media, and experts know that it will grow more in the coming years. give In recent decades, television was considered the strongest advertising medium, and its strength was the presence of television in homes and being seen on a wide level of advertising, but as you can see today, these advertisements and information are closer to us and always next to us. are us The audience can access daily information through their mobile phones. Follow them through social media and can access a huge level of information in a moment. What causes the importance of public relations in internet marketing. Easy access to information Get daily information at any time and place The growing trend of web technologies The audience's interest in using Internet technologies Today, in the world of internet marketing, internet marketing and public relations are not two separate parts like the traditional method and they operate almost in the same direction. The content is the common point of these two, but the activities of each are different. Strategic plan of public relations In the past, strategic plans for the stakeholders of the organizations were planned separately, but the activity on the Internet and websites brought these plans together and integrated them. Today, your website is visible to all stakeholders of the organization, and the programs provided should cover all spectrums. The most key strategy of using content is done in line with the goals and plans. The organization focuses its goals to produce content that can cover the range of its stakeholders. Producing strategic content can include producing articles and press materials. articles Articles are produced in different forms. And to produce educational content, pay attention to the following The articles produced should be in line with the activities of the organization Produced articles can be published in the form of text, image and video Press materials Production of press content in line with the activities of the organization