Do you think email marketing or mass emailing is effective? Are you using mass emailing as one of the new marketing methods?
Do you think email marketing or mass emailing is effective? Are you using mass emailing as one of the new marketing methods? Or do you believe that traditional methods are more productive! In this article, we are going to introduce you to the method of sending mass emails or email marketing and tell you its key points. So stay with us until the end. Research shows that in the Internet environment, email marketing has been the most effective marketing method after marketing through search engines.
It provides the possibility of sending messages to potential and actual customers at a very low cost. You can send your message to a very large audience by spending a small amount of money. It provides the possibility of sending messages in a very short time compared to written letters. The time to send and receive email messages is not comparable to written letters. In this way, no matter how big the geographical distance is, it does not play a role in increasing the sending and receiving time. In addition, message preparation and practical use of this tool is very quick and easy. The effectiveness of the sent messages is completely traceable and measurable. You can easily track and accurately evaluate the effectiveness of your email messages. One of the features of email marketing is that a customized message can be prepared and sent according to the taste and needs of each audience. It is much more possible to create immediate results using this tool. Due to the speed of sending email messages, it is possible to use this tool to get quick results and perform quick actions.
One of the uses of e-mail is to introduce new products and services to customers. Suppose you are a clothing seller and now you have prepared new products. Now you want to inform the previous customers about this. If you have already received and registered the basic information of the customers, you can easily introduce your new products to the customers by sending e-mails. But the correct method is to use the newsletter. Encourage customers to become members of your site's newsletter so that they can easily be informed of the latest news and products. Another use of e-mail is to encourage customers to buy goods and services immediately at a certain time. Suppose the same clothing store has such an intention. By holding a shopping festival and informing about it through e-mail, it is possible to quickly announce to customers the special privileges that are intended for shopping during the festival, and in this way, by encouraging customers, the possibility of buying more products at a certain time. will increase significantly. But one of the most important uses of e-mail is creating loyalty in customers. If according to the taste and request of the customers, we will prepare their suitable offers and announce them at the right time. And in fact, if we can turn our relationship with the customer into a close and continuous relationship, and of course, by providing the right products and services to obtain customer satisfaction, the probability of customer loyalty to us will increase to a great extent. In order to make customers loyal, special attention should be paid to the quality and continuity of communication, and this becomes easier with e-mail.
3- Can e-mail be used only to communicate with previous clients or can it be used to communicate with new and potential clients? In general, the audience or email recipients are divided into two groups. The first group consists of those who have already declared their desire to receive emails, this group mainly declared to receive emails, this group mainly includes our previous customers. The second group includes people who have not been our customers before. Rather, we have been able to obtain their contact information from another place and add them to the list of email recipients. Sending email to the first group is definitely effective. At the same time, if we can find the information of new people who have the necessary characteristics to become customers and somehow our products are suitable for them, we can add a significant percentage of them to our customer list by sending attractive emails. Therefore, the use of e-mail goes beyond the level of actual customers and can also include potential customers.
In order to use email marketing, organizations and companies need to create platforms, the most important of which are the following: First, they should prepare a suitable database of their potential or actual customers. This bank can be the list of previous customers or the list of potential customers of their products. You can also use ready-made databases prepared by reputable companies. The effectiveness of databases that are advertised on the Internet is not so high, compared to renting databases of reputable companies whose customers can be customers of our product, it is more effective. It is also necessary to provide the necessary platforms for sending emails in bulk. For this purpose, post-data exam software available in the market can be used. Care should be taken that bulk emailing does not result in our website being penalized by ISPs. We should also be careful that our emails are not recognized as spam or nuisance, because in this case our emails will be entered in the spam or unwanted emails folder, and in this case, the possibility of the messages being read will be greatly reduced. Another very important point is updating the database. It is recommended to update the database at least monthly so that new information is entered into the database and irrelevant or inactive information is also deleted from the database. The effectiveness of the email communication program depends on the database used. The richer our database is, the greater the probability of success. Is email marketing or mass emailing effective? 5- What is the email marketing process? The email marketing process consists of four main steps: The first step includes defining marketing goals through e-mail. If our marketing goals are not clear, the possibility of deviation from the plan increases. In addition, it will be difficult to measure the effectiveness of measures correctly. Some of the goals of email marketing are: branding Attracting new customers Create instant sales Increase customer retention rate Communicate with current customers Providing product and service information to the audience The second stage includes designing and formulating effective strategies. After defining the goals, a decision must be made about how to achieve these goals. At this stage, the best route to reach the destination is discovered and used. As an example, the following strategies can be mentioned: Sales accessories (awards, contests, discount coupons, etc.) Newsletters Reminder letters learning programs The third step involves communicating with the audience. Decisions about email format, email subject and email content are made at this stage. Choosing the right format can help the effectiveness of the marketing plan. The subject of the email should be as short, interesting and interesting as possible to increase the probability of the email being read. The content of the letter should be written in a short, clear and direct manner. Finally, the fourth stage includes the evaluation of the results. At this stage, we will review the results to find out the positive points and possible mistakes that have been made and use our lessons to improve future programs. Some of the indicators that can be used for evaluation are: click rate Membership cancellation rate Percentage of emails that are forwarded Amount of orders received 6- It seems that the third stage is a delicate and sensitive stage. What tips do you recommend for preparing the right content? As much as possible, the content of the letter should be short and expressive. Check that your text has no spelling mistakes. It is better to use limited images so that the volume of the email does not increase too much. It is better to write the tone of the text in a way that you speak. Use a variety of colors and show emphasis with bold letters. Each request should be sent in an email and the possibility of direct communication with the relevant site or page should not be forgotten. Another important point is to make sure to include the possibility of canceling membership easily and clearly in the message. This will reduce the possibility of your emails being spammed. It is better to avoid sending bulky attachments because it increases the download time and increases the possibility of virus transmission. You must mention your full internet address at the end of the message and be sure to invite the audience to take a specific action. Do not forget that emails must have a signature. A complete signature includes the name, organizational position, company name, contact information for the company and the author, as well as the website address. And finally, be careful to submit your content according to internet rules so you don't get caught in spam. Also, to avoid being spammed, it is necessary to emphasize to the audience that you are sending them emails with their permission. Allow them to simply unsubscribe if they do not wish to receive further emails. So make sure your email unsubscribe option is working. If enough attention is paid to the above, it is possible to introduce your products and services to the audience in a short time and with appropriate quality by spending a small amount of money and using email marketing capabilities, and by maintaining communication with customers, created loyalty in them. It is important to note that email marketing is most effective when used in conjunction with other marketing methods.
Source: Itroz Blog
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