What is the brand? According to the definition of the American Marketing Association, a brand is a name, phrase, design,
According to the definition of the American Marketing Association, a brand is a name, phrase, design, symbol, or any other feature that identifies the service or seller of a particular product, which differentiates it from other similar products or services.
The legal title for the brand is the trademark. A brand is a set of mental nodes or functional, emotional, intellectual associations and advantages that occupy the mind of the target market. The advantages and benefits of the brand will be the basis of the decision to buy it.
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