Attraction or inbound marketing

Attraction marketing in content production is a new way of marketing to answer the needs, questions and problems

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April 14, 2016

Definition of marketing:

First, it is necessary to define marketing: delivering the right message at the right time to the right person through the right media on a continuous basis is called a marketing process. According to the above definition, delivering the right message to the right audience in the right and principled way is the most important goal of marketing. In fact, we see the same principle in attraction or introvert marketing, but with a different approach.

What is the definition of attraction marketing?

"Attraction marketing is a marketing process that is done through the production of unique and user-friendly content. This generated content will reach the audience before making a decision to buy. It's very cost-effective and the best way to convert your website visitors into buyers." In the definition of marketing, the word "message" refers to an advertising message, but in attraction marketing, the word "content" refers to content that answers the mental questions, concerns and problems of users and audiences. In fact, the approach in traditional or outbound marketing is to focus on the advertising message and product features, but the approach in inbound or attractive marketing is to focus on product benefits and problems and concerns that our products and services can solve from the audience. This response to needs and concerns is delivered to the audience in the form of produced content. Basically, users and audiences today are not looking for the features of our products, but they are looking for solving their problems, issues and mental concerns in the web space. Attraction or inbound marketing What are the benefits of attraction marketing? The 4 key and important reasons that are mentioned below can speak well about the effectiveness of inbound marketing:

1- It operates based on the marketing technique by obtaining permission:

One of the most important advantages of attraction marketing compared to traditional marketing is Permission Marketing, which means marketing and advertising with permission from the audience. We are often bombarded with boring and annoying advertisements. The types of marketing models that annoy you are all traditional or outbound marketing, such as unsolicited SMS ads, sending spam emails, pop-up ads on websites, TV teasers between movies and series, etc. But in inbound marketing, when users subscribe to your website's newsletter or follow your brand on social networks, it means that they are interested and eager to hear your brand's voice and content. This membership or following is completely optional and they can easily unsubscribe at any time and will not be bothered.

2- Focuses on your target audience:

One of the most important strategies in marketing is that instead of advertising to the general public, the marketing process should be done exactly for the target audience (Target Marketing). By focusing on the target audience and identifying their needs and desires, the conversion rate of the company's products and services can be significantly increased. For this, you produce content and answer the questions and mental concerns of your users before buying.

3- User-friendly content can spread virally:

One of the other advantages of the attraction or inbound marketing process is publishing the content produced on social networks where your target audience follows you. When you have produced good and useful content, you will have the chance that your fans will share your content with their friends and thus your content will spread virally. Certainly, answering the questions and mental concerns of users can cause your post to be shared.

4- Being cheap and affordable:

Often the advertising budgets spent on traditional marketing are huge. TV, radio, print magazines, billboards, etc. are not very suitable for the limited budget of small businesses, but inbound or attraction marketing is cheap and affordable and can be done with minimal costs.

Conclusion:

So, as mentioned above, attraction or inbound marketing is the production of user-friendly content that contains answers to the needs, questions, problems, and concerns of users and publishing this content in the web space. This type of marketing has many advantages over traditional or outbound marketing, one of the most important of which is that it is based on obtaining permission from the user instead of the annoying and boring advertisements of traditional or outbound marketing.