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Marketing by AIDA method

Marketing by AIDA method

AIDA marketing, short for Attention Interest Desire Action, is an old but key method in a wide range of definitions.

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The AIDA business formula stands for (Attention Interest Desire Action) and is an old but key way of defining it. We review it in the form of promotional materials

What is AIDA?

An old but effective formula in marketing and selling products. The AIDA formula consists of four parts: 1. Awareness, 2. Interest, 3. Willingness, 4. Action.

AIDA formula in advertising materials:

This formula is used in different sectors, but we want to use this formula to adjust the advertising material so that you can create your advertising content with the knowledge of the AIDA formula.

Definition of AIDA:

Attention: With the proper use of seductive headlines, attractive designs and colors in your advertising material, you will definitely succeed in attracting the attention of your audience.

Interest: Once you have attracted the attention of your customers, you must take the necessary measures to make them interested in your products and services. Check what useful topic you can present to your customers. A completely new and different topic.

Desire: Create a desire for your products. Publish a photo of your product or service and mention the required information and necessary details related to the benefits of using it. It is very important to use the main and key points of your services and products in this sector.

Action: The end of the advertising material should be such that it encourages your customers to do something. Try to be clear about what you want from your customers. Providing discount sheets for buying goods, inviting customers to view your website, inviting them to attend the promotional event organized by you, and finally encouraging contacts to contact you.

Source » Itroz Academy

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