Online advertising is a method of advertising on the Internet. Online advertising is made up of different methods and I will examine the popularity of onli
The Internet has introduced new ways of advertising and these ads have grown a lot in recent years and have attracted the attention of the audience. Together with Itroz, we want to check online advertising.
Introduce the cooperation system in affiliate sales or relational sales of other people's products and services to other users online in exchange for receiving a commission for selling or providing services on the site, blog or through the links provided to you. affiliate sales cooperation system consists of goods, networks, publishers and customers, and its work is based on the Internet. It takes place and it can be divided into 4 parts. Pay per sale Pay per registration Pay per visitor Pay per view
One of the most common methods of online advertising is advertising on classifieds sites. You can introduce your products and services through advertisement sites. One of the most famous sites for posting advertisements is the Alibaba site. And among the similar Persian examples, we can mention the station. During the last ten years, more than five hundred active websites are active in the field of posting advertisements in Iran, and you can view the list of these websites and insert your products and services in it through the keyword "inserting advertisements" in Google. .
We return to advertising methods before posting advertisements on the Internet. Let's say you own a business and want to advertise it. We use the most common advertising options. Advertising in specialized magazines and advertising in directories. I will check the procedure for advertising in the magazine Choosing the right content Design the right plan Edit and approve the plan Magazine printing Now, the first option for advertising in magazines is to inform about the time of information delivery. After the delivery of the information, it will take time for the final design and editing of the designer to reach your desired design. The cost you pay for advertising in the magazine includes the cost of paper, printing and other costs for the magazine to reach the audience, and it can be said that a lot of time is spent from the beginning to the insertion of the ad.
The activity of advertisement sites in Iran is not very old and it dates back to ten years ago, and before that, media and newspapers had a large share in advertising, but with the passage of time and the entry of the Internet into homes and the spread of it, it is a suitable platform. Huge advertising was created and the advertising industry underwent a great change. Today, social media is surpassing traditional media such as television. Almost more than ten years ago, websites for placing advertisements were formed in Iran and they grew at a remarkable speed for the following reasons: Availability for community members Easy to insert ads in it Easy viewing of ads A suitable platform for communication between businesses Reasonable price against positive feedback The main reasons for the development of these sites.
The structure of these websites consists of several layers of job portfolios. In the first layer, the main grouping of jobs and sub-groups are located in the next layer. To advertise, you first become a member of the website and insert, edit, etc. your ad through the control panel.
In Iran, it is divided into two general methods. Free Pay Insert free advertisement: In this way, by joining advertising sites, you can insert your product and service and register it for free. Free advertisements are not displayed on all pages of the site and can only be seen in the category of the same group and go to the next pages by inserting other advertisements. Therefore, the percentage of ad visibility on the site is greatly reduced. But the same method worked in the last few years, that is, when you posted a new ad on the advertising sites, after a few days and weeks, you saw calls from customers, even though your ad was hardly visible on the site, but Surprisingly, your customers increased day by day, but how? After registering on the site, your ad can be seen in search engines, including Google, after a few days. And with the passage of time, with the activity on the ad, the ads were directed to the first page of Google, and for this reason, the ad was seen more and the customer contacted you. But with the passage of time, the progress of online business and the increase in the number of advertising sites, reaching the first page of Google has become inaccessible in some cases due to the high traffic of the sites. Nowadays, getting to the first page of Google has become very important and it is possible to be a specialized professional using the techniques and knowledge of SEO (site optimization for search engine). Insert paid advertisement: Advertising sites have thousands of pages, but one of the most important pages that gets the most visits is the first page. The first page of these sites is very important and the place where the ad is displayed is very important to increase the number of visits to that ad. After the first page, the main group pages are very important because the second step of most users is to click and enter these pages. There are other pages that are also less important, such as sub-category pages and advertisements. The cost difference in advertisement sites is exactly the same, which are known as starred ads.
Starred ads mean the importance of being displayed on the top pages. The higher the number of stars, the more popular the ad will be. For example, when you choose an ad with 7 stars, it means that your ad will be displayed on all pages of the site, from the main page to groups and subgroups, etc., and the less stars you choose, the more effective it will be. It will reduce the display of ads on important pages. The difference between the costs of advertising and magazines Because of the mentioned advantages, magazines cannot compete with advertising sites. Advertising sites are available to the public and can grow indefinitely, but magazines are limited, that's why the cost of an advertisement is much lower than the cost of an ad in a magazine.
For several years, click ads have found their proper place. In the past, these ads were implemented in other ways that did not attract the attention of the audience and disappeared, but today, click ads have made great progress and have gained the attention of the audience. Fortunately, Persian examples of these ads are available in Iran, and we can refer to the three major click ads sites such as Saba Special, anetwork, and Click Yab.
In click ads, there are two categories of people, those who want to advertise and those who want to earn. Advertisers are basically business owners who want to advertise their services and products to general and specific audiences. Advertisers are people who own popular websites or blogs and want to earn money through their website or blog. All of these people enter click ads websites, but each one works differently. The working method is very simple and after entering the site, the advertiser chooses his plan according to the considered budget and requests an order. But the advertisers, after confirming and having the necessary facilities for advertising, after entering the site, according to the size considered on their site or blog, they put the desired script on the site. Click ads are divided into two general categories. Moving and fixed banners in different sizes Text ads with limited content After registration and approval of the advertisement, the advertiser's ad will be displayed on the advertiser's sites, but the advertiser does not pay for the advertisement being seen on the advertiser's site, but they pay for the user's click, and the cost of the audience's click is paid to the advertiser's account. goes.
The main difference between the two is in the ad display. In advertising, you pay for the daily or monthly display of the ad, and your ad includes content, images, and video, but in click ads, you pay for each click on the ad, and your ad is either an image or content with limited characters.
Online business has introduced new ways of advertising and each of them can be useful. Every advertisement with needs assessment and review, if done, has a good feedback. Therefore, be sure to do the necessary checks before advertising.
Source » Itroz Blog
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